Ask for the monthly service fee and the total marketing budget when comparing social media quotes for your clinic. Check where filming, editing, advertising and setup costs sit within those figures.
For a doctor in Lebanon, the scope also needs to cover your time on camera, the review of medical explanations and the way appointment requests reach your clinic.
This guide shows how to read a quote and calculate the total, with a published pricing example and an illustrative clinic budget.
What published prices can tell you
As reviewed on 24 October 2026, the Lebanese agency Viral Vortex lists an Essential package at $799 per month with four posts and two Reels. Its Momentum package is listed at $1,499 per month with ten posts and five Reels.
Those are advertised general business packages from one provider. They describe specific offers and do not establish an average price for medical practices or an Onyx Media rate. A clinic needs a quote that confirms the production work and responsibilities included.
View the published package details.
What the service fee should specify
Planning and scripts
Confirm who chooses the topics, writes the scripts and prepares the doctor for filming. A monthly content calendar should identify what each post explains and which patient question it answers.
Name the doctor who reviews the medical explanations and agree when that review happens. Include the number of revision rounds in the quote.
Filming and editing
Specify how many filming visits are included, where they happen and how much time the doctor needs to reserve. Confirm the number of finished Reels and whether captions, cover images and different language versions are included.
Check whether the quote covers original filming or editing footage you provide. If production is already bundled into the monthly fee, include it only once when calculating your budget.
For examples of topics a filming plan can cover, read our guide to 12 Instagram content ideas for doctors in Lebanon.
Publishing and reporting
List the platforms, publishing tasks and reporting schedule. Clarify whether the same video is being reused across platforms or whether separate versions will be produced.
For reporting, agree how the clinic will record enquiries, confirmed appointments and attendance. Reception needs a clear role in supplying those counts.
Separate advertising management from ad spend
Campaign management pays for the work of preparing, running and reviewing advertising. Media spend is the amount spent delivering the ads on the platform.
Ask the provider to show both amounts, even when they appear on one invoice. Confirm who pays the platform and how you will review the actual spend.
A quote that includes ad management still needs a stated media budget. Agree that budget with reference to the service you want to promote, the area you serve and the appointments your clinic can accommodate.
Check setup costs and ongoing charges
Ask whether the first month includes separate work on a landing page, enquiry form, booking route or conversion tracking. Specify which of these already exist and which need to be built.
Any paid website, booking or reporting tools should have a stated owner and renewal cost. The quote should distinguish initial setup work from recurring services.
An illustrative clinic budget
The following hypothetical figures demonstrate the calculation. They are not an Onyx Media quote or a recommended advertising budget.
Assume the agreed service fee is $800 per month and includes planning, scripts, one filming visit, editing, publishing and campaign management.
The clinic allocates a separate $300 monthly advertising budget. It also agrees to a $250 initial landing page setup fee. No other charges are assumed in this example.
Recurring monthly total
$800 service fee + $300 advertising budget = $1,100.
First month total
$1,100 monthly budget + $250 initial setup = $1,350.
If filming is charged separately in your actual proposal, add that charge to the calculation. If it is included, keep it within the service fee.
Six questions to ask before accepting a quote
1 What will be delivered each month
Request the quantities and formats, including the number of original videos, filming visits and language versions.
2 What does the doctor need to do
Agree the filming commitment, medical review process and approval deadline around the doctor's availability.
3 Which costs are additional
Check production, media spend, setup, extra revisions, travel and any paid tools. Confirm the currency and whether quoted totals include applicable taxes.
4 Who handles appointment enquiries
Name the person at the clinic responsible for patient replies and booking confirmation. Specify any administrative support the provider includes.
5 What will the report measure
Ask how enquiries and appointments will be recorded, how advertising spend will be shown and what information the clinic must provide.
6 What happens when the agreement ends
Confirm account access, the agreed handover of content files, the minimum commitment and any cancellation terms.
Choose a scope your clinic can use
Choose deliverables around the services you want patients to understand and the filming time you can consistently provide. If your clinic already has usable footage, ask for a scope that reflects the production work still needed.
Keep the enquiry process in the discussion. A doctor may approve every Reel on time, while appointment requests wait for someone to answer them. The budget should have a named owner for each part of that journey.
Request a clinic marketing quote from Onyx Media
Onyx Media builds patient acquisition systems for doctors in Lebanon. We connect positioning, content production, paid acquisition and the steps between an enquiry and a confirmed appointment.
We review your specialty, location, current content and booking process before defining the work. Your clinic team handles patient replies and booking confirmation, while we build the marketing process around that handover.
Explore our patient acquisition process.
Book a strategy call to discuss the scope your practice needs and request a quote with the relevant fees and advertising budget clearly separated.